The team you meet is the team doing the work.
Senior practitioners and strategic partners, staffed to the problem. Named leads anchor each capability.
Eric Papczun
Team Lead and Co-Founder
Led the US division of Performics, one of the world’s largest performance marketing agencies. Built InnerActivate to put senior craft on every engagement and a diagnostic before every tactic.
Shari Papczun
Team Lead and Co-Founder
Led change management engagements at Deloitte in Chicago with manufacturers and large organizations, including Ball Corporation. Builds the strategy with the team that has to run it.
Brian Kane
Creative Director and Web Development
Our senior designer, across creative and web build. Turns scorecard findings into websites that work as hard as the strategy behind them.
Jon Schuler
AI Engineer and Lead Generation
Engineers the AI and automation behind our lead generation. Builds the outbound systems that put challenger stories in front of the right buyers.
Thomas Smith
Social Media Strategist
Social strategy and storytelling. Turns brand positioning into stories audiences actually engage with.
Ann Thomas
Social Media Ops Manager
Runs the operational side of social: planning, cadence, and the publishing rhythm that keeps brands present week after week.
Chris Blum
Google Search Marketing
Google paid search. Builds and runs the paid campaigns that close visibility gaps where buyers are actually looking.
Zach Collins
Analytics and Data Science
Analytics and data science. Builds the dashboards and measurement infrastructure that make every engagement accountable to a number.
Silja Stallbaum
Video Storytelling
Video creative and storytelling. Shapes the brand into video stories that audiences actually watch.
Sana Khan
CRM Expert
CRM and data integration. Builds the systems that connect marketing to revenue, so every lead is tracked end to end.