Real challengers. Specific results.
Every engagement starts with the scorecard. The results come from closing the right gap.
- Senior team, tailored to your opportunity
- Strategy derived from competitive insights
- No percent-of-spend retainers
Case Study
American Woodmark Corporation
Challenge
Three Cornerstone Brands of kitchen and bathroom cabinets sold through Home Depot and Lowe’s were losing visibility and buyer attention to retail-channel competitors. Buyers were being captured earlier in their research by brands with stronger digital presence. The problem was not product quality. It was the distance between where buyers were looking and where the brands were showing up.
Approach
VRT analysis across all three brands. Competitive scoring across Visibility, Relevance, and Trust against the brands winning buyer attention at the shelf. Three websites rebuilt around the specific gaps VRT identified as most responsible for lost engagement. Stakeholders aligned behind a quarter-by-quarter playbook the internal teams could actually run.
Result
+25% revenue growth over three years. Not by outspending. By aiming the existing resources at the gap the scorecard surfaced.
Case Study
Champion Windows
Challenge
A national network of vinyl replacement window and sunroom showrooms had strong paid media at the national level but was losing ground in local search, organic rankings, and the mid-funnel buyer experience. The incumbent agency was running national spend but not building local infrastructure. Nobody was measuring organic performance market by market.
Approach
Stepped into the existing agency relationship to close what the others were not building: landing pages for local markets, Google Business profiles, buyer’s guides, a review acquisition program across every showroom location, and organic measurement infrastructure. Performance tracked market by market against the VRT scorecard.
Result
Closed the organic and local gaps no other partner was addressing. Local search visibility and buyer-stage content built from scratch across markets nationwide.
Case Study
Print it Forward
Challenge
Northwest Center ran a successful regional commercial printer, but the ambition was bigger. They wanted a national brand with real e-commerce, one that could compete at scale in one of the most crowded categories in business. That meant building a brand from nothing. A name, a position, and a reason for buyers to choose it over printers with far more recognition.
Approach
We built Print it Forward from the ground up, starting with the market. A full analysis of the competitive landscape, where the openings were, and what would genuinely set a new printer apart. From there came the positioning, the points of differentiation, and the brand statement that holds it together. The name carries the mission. 100% of profits go to programs for children and adults with disabilities, paired with printing that competes on its own merits. Then we brought the brand to life through the e-commerce and web experience, so the promise shows up everywhere a buyer touches it. The same analysis pointed to the audience to win first, other nonprofits, where the alignment is natural. One purpose-driven organization choosing a printer whose profits fund the same kind of work.
Result
A national printing brand created from scratch, live with a full e-commerce experience and gaining traction against established competitors. A position built on purpose, where every order helps fund support for children and adults with disabilities, and an audience of fellow nonprofits that sees itself in the brand.
InnerActivate is a certified resource partner with Impact Washington, Washington State's MEP affiliate, credentialed to work directly with Washington State manufacturers through the state partnership network.