Frequently asked questions

Answers to the questions we hear most often. If yours is not here, book a 45-minute call and ask directly.

The agency

About InnerActivate

What is InnerActivate?

InnerActivate is a marketing partner built for Challenger Brands: companies with real market fit and meaningful differentiation that are being outrun online by competitors with bigger budgets. We score where a brand stands against its real competitors, identify the specific gap costing the most growth, and build the work to close it.

Who do you typically work with?

How is InnerActivate different from a traditional marketing agency?

How is InnerActivate different from a fractional CMO?

Do you work with clients who already have an agency?

The system

About VRT

What is VRT?

VRT stands for Visibility, Relevance, Trust. It is InnerActivate’s proprietary diagnostic framework for scoring a brand’s competitive position. We measure your brand against three named competitors across more than 250 data points, organized across those three dimensions, and produce a scored comparison that tells you exactly where you are losing ground.

How is a VRT audit different from a standard marketing audit?

What do we get from a VRT Discovery?

How long does a VRT Discovery take?

What does the VRT Discovery cost?

What industries does VRT work for?

The partnership

Working together

Do we need to have a marketing team in place before we start?

No. We have worked alongside solo marketing directors, small in-house teams, and large marketing departments. The bench adjusts to what is already there. You are not paying for capacity your situation does not need.

What happens after the VRT Discovery?

Who actually does the work?

What if our VRT scores are low?

Do you take every inquiry as a client?

Still have a question?

Block 45 minutes. We'll walk you through what we'd score first and why.

Start a VRT Discovery Book a 45-Minute Call